A shake-up at skin care company Nivea has proven disastrous for campaign representative Rihanna . The sexy R&B singer signed on in 2011 and her song “California King Bed” was used in a commercial. Thebrand even funded her tour. Nivea’s parent company’s incoming CEO Stefan Heidenreich told German newspaper Welt that the campaign starring the 24-year-old performer should have been a “no go.” Through a translator, the CEO continued, “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” Though there’s no evidence that she has been formally ousted, the Barbadian beauty took to Twitter and responded with a photo of the new CEO with the cryptic comment, “No caption necessary.”

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Rihanna, the Face of Nivea Skincare, Blasted by New CEO